---
title: "What CIOs Want to Hear in a Vendor's Sales Pitch"
slug: "what-cios-want-to-hear-in-a-vendors-sales-pitch-by-mark-settle"
description: "What CIOs Want to Hear in a Vendor's Sales Pitch by Mark Settle."
updated: 2022-01-05T22:10:43Z
published: 2022-01-05T22:10:43Z
---

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# What CIOs Want To Hear In A Vendor’s Sales Pitch by Mark Settle

Thank you to [Mark Settle](https://www.linkedin.com/in/mark-settle-293b5/) for sharing his articles and expertise on our platform. This article was originally published on [Forbes.](https://www.forbes.com/sites/marksettle/2021/11/09/what-cios-want-to-hear-in-a-vendors-sales-pitch/?sh=7308cbe23e5f)

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Mark Settle is a seven time CIO, three time CIO 100 award winner and two time book author. His most recent book is[“Truth from the Valley, A Practical Primer on IT Management for the Next Decade](https://www.amazon.com/Truth-Valley-Practical-Primer-Management/dp/0367430002)

Settle serves on the advisory boards of several venture capital firms and multiple startup companies. Seven members of his prior management teams are currently sitting CIOs within publicly traded companies.

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